Having plan ‘B’ is wise, but what if plan ‘C’ and rest of the alphabets. Exercising alternative test to determine the right one for your website is ideal. With the technological development, we have the luxury of performing a split test or A/B testing. As the name suggests, one-half of the website is covered by one test and second half of the website by another test. Google Analytics is used by digital marketers to increase conversion rate.
BT will help you decide on the alternative that will affect the conversion rate, including:
- Landing page design
- Call to action text
- Call to action placement
- Call to action color
- Timers, images, messaging and more
Finding the right strategies is not the end, constant improvement is done by running split tests.